When visitors arrive on your law firm’s website, be sure to use various calls to action. Different people react to unique stimuli.
Any time we develop a site, it is challenging to ascertain precisely how other people will react to the page layout. What may possibly appeal to you won’t appeal to others and vice versa. This is the reason it is essential to provide multiple options for individuals to contact the firm (presuming your website is being put to use for the purpose of producing new customers).
As an example, if I am supplying a relevant e-book to prospective customers, I ought to publish a graphic that is a nice looking picture of the guide that links to a landing web page. In addition, under the image should be a link that a person could click on leading to the same landing page. That way I can interest users that the graphic appeals to in addition to others that the text link appeals to.
Yet another case in point is listing your phone number on all the pages of your site as well as a graphic and links to receive free case evaluations. This strategy will appeal to people that are ready to talk about their issue right now instead of a person that is at a different phase in the process. For instance, somebody downloading the whitepaper might still be performing research, whereas the other people are prepared to talk right now. In either case, I am offering outlets with which visitors can contact me.
I know how this works…..people can get a hold of me on our contact page!
Though your law firm really should have a contact page that includes all of your relevant information on it, you also must provide your site visitors a reason to get a hold of you. Think what’s in it for them. WHY should they speak to you? Any time you offer them legitimate reasons like a free e-book or free consultation, then you will appeal to the reasons they WANT to contact you.
