With minimal time and brutal competition, playing around with inadequate online marketing techniques is a waste of time. With the help of experience in addition to experimentation, I propose to you a number of on-line marketing approaches for lawyers that you needs to steer clear of..
1. Flash Only Websites – Search engines like Google, Bing, and Yahoo don’t read flash well. This means your beautiful, website created with Flash won’t appear in the serps (search engine results pages) when people are searching for your legal services. That’s just too significant a market to block yourself from. Including a few flash elements on certain sections of your site could be ok (I would recommend getting a specialized search marketer to check over the flash implementation to be certain), but do not craft the entire site in flash.
2. Comment Spamming – Comment spamming requires linking to your site by making worthless comments on other websites, blogs, and content. From a technical perspective, comment spamming is a waste. The majority of or your comments will certainly be moderated by the blog author and never posted. Those spammy comments that do make it through will in all likelihood be “nofollowed” which means the search engines don’t provide you credit for the links. If you make a worthless, generic comment, it isn’t very likely individuals will make an effort to return to your site making your efforts a total waste.
3. Not Watching Your Law Firm’s Identify – Along with the advent of LinkedIn, Facebook, and real-time social sharing, not being able to keep tabs on your law firm’s name online is a big mistake. I should not have to tell you that your law firm’s reputation is one of, if not the most, crucial assets you have as a lawyer. It is critical that you set up alerts to ensure you know when your firm is published and can interact properly. Utilizing a free program such as Google Alerts lets you to create automatic email alerts that are delivered whenever something is published on the internet concerning you or your law firm.
4. Failing To Study Your State Bar Marketing & Advertising Guidelines – I do not have to let you know that attorneys are held to a different standard with regards to ethical advertising. Due to the fact that every state bar determines it’s own ethics rules, it’s critical that you take the time to understand what is permissible and what is not. Don’t leave this important task to just any marketing and advertising company, it isn’t their bar license at risk if anything goes awry.
5. Failing To Utilize Analytics – If you are not measuring the effectiveness of your firm’s site with a free, powerful analytics software such as Google Analytics, than you just aren’t going to be able to hang with the big boys. In order to progress, mature, and make needed changes to your strategy you will need to fully grasp what has occurred, what exactly has been effective, and what has not. You simply cannot acheive this without the help of an analytics program. There is no excuse not to work with one since one of the finest ones out there, Google Analytics, is free of charge. Get this set up today and take 20 minutes to discover how to make use of it.
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