Gaining extra traffic to your legal site is merely half the battle. Ensuring that they are calling you once they arrive is really important. Below are several tips you can easily employ to yield more clients through your law firm’s site:
1. Be sure your telephone number is shown prominently on every page of your website – This might seem to be obvious, but it really is important. Do not require that visitors have to visit your contact us page. Showcasing your phone number in the top part of your law firm’s site, beside the logo or towards the right side, is a excellent spot. Just help to make sure it can be easily noticed.
2. Feature an email form on every page of your site - Not every single website visitor wants to communicate via phone. For people that would prefer to email you, provide them a form to do so. Better yet, ensure that email form is offered on every page of the website.
3. Feature a totally free whitepaper a potential client can get in exchange for their contact information – This method not only permits you to engage with your website visitors, it even helps to build trust and establish the firm as an authority. Here is an instance of this technique in action on our very own site.
4. Provide a newsletter signup – Constructing a list of interested readers is a good way to market your firm. Make certain you are following up by sending out a e-newsletter at least once a month.
You can download our Complete Library of Guides for Lawyers here. The guides are filled with helpful tips and examples so you can get the most out of your online marketing.
