Attorneys frequently inform me that even though they put forth the energy to write and manage a blog, they find it challenging to attract additional subscribers. I have composed a checklist of 5 hints that with just a little work, will help give additional publicity to your blawg.
1. Distribute your blog to related blog directories. Even though this should seem obvious, I am stunned at how many attorneys neglect to take this step. Posting your blawg to directories will help to give individuals searching for your blawg material the ability to come across it. Here is a checklist of a number of blawg directories to get you started: Blawg, Technorati, MyBlogLog, and ABA Blawg Directory. There are many others. Simply conduct a search for “Legal Blog Directories” and commence submitting.
2. Use Twitter to send out your blawg posts. The nice aspect with Twitter is that like-minded individuals can easily come across one another and discuss tips and articles around the web. You could utilize a service, such as twitterfeed, to immediately send out your posts as you publish them to your blog.
3. LinkedIn Groups and Facebook. Spreading your content and thoughts with fellow attorneys and group members via LinkedIn and Facebook is a terrific method to gain additional exposure. Begin by joining pertinent LinkedIn groups such as Legal Blogging, Lawyer Marketing Group, Legal Marketing, and any others that may be more practice specific. Share your posts with the groups. If you create useful content, individuals will visit to read and subscribe.
4. Comment on various other Firm’s Blogs. The very character of blogging lends itself to engaging and conversation. Take some time to read other interesting blog posts and comment, expressing your thoughts. DO NOT SPAM. The point behind this activity is to involve yourself in the blogging community and participate in the discussion, not spam others.
5. Work with social bookmark sites to submit your most effective blawg posts. Distributing a beneficial post to websites like Digg, Stumbleupon,
